Brand builder, creative facilitator and inspiring team leader, at the heart of Iverson's™ fascination with her work over the years is her capacity to uncover new selling opportunities for her clients. She enjoys digging relentlessly for more insightful, more informed, more effective ways of looking at the market and reaching customers. Studying client's customers until the world is seen through their eyes is part of her formula for successful branding. As a result, Iverson develops strategies and programs that reach those customers in new and highly profitable ways.

Clients she has worked on in New York, London, and Houston have included American Express, Compaq (now HP), Shell, Kraft/General Foods, Southwest Bank of Texas (now Amegy), Planned Parenthood of Houston & Southeast Texas, and many more.

Hundreds of problems, no two alike.
Hundreds of solutions, no two alike.

 Ann Iverson, a marketing consutant and teacher at Rice University with more than 35 years of marketing experience, will speak about a changing economy that starts and ends with today's consumer.

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Ann Iverson’s professional work spans over 35 years in marketing and communications management in the U.S. and internationally. Her diverse background has included all aspects of marketing, including strategic planning, creative development, general advertising, financial management, direct marketing, sales promotion, public relations management, and new business development, from bases in New York, Houston and London.

Quickly rising from her first position as research assistant at BBDO New York, to account management positions at BBDO New York and then Ogilvy & Mather New York, to the number two person at Ogilvy & Mather's Houston office, Iverson then became Senior Vice President, International Group Director at Ogilvy Worldwide, based in New York and London.

In 1991, Iverson established a marketing firm, advising marketers and law firms on strategic marketing and corporate communications. Iverson capitalized on her creative and strategic planning experience, while also helping marketers conduct advertising agency searches and training their staff in marketing communications.

In 1998 BBDO Worldwide recruited Iverson to become Executive Vice President, Managing Director of BBDO Houston to serve the Texaco Retail and Shell sales promotion businesses. While there she led her team to winning the Pizza Hut national radio business, Southwest Bank of Texas, Shell Chemical, and Cooper Industries as clients.

With the acquisition of Texaco by Chevron, BBDO Houston closed, and Iverson is again operating out of her marketing consulting enterprise, as well as teaching advertising at Rice University.

Iverson operates with an innate passion for the advertising industry. Her grandfather ran an agency in Illinois. Her father excelled in the business, eventually becoming Chairman Emeritus of Saatchi & Saatchi. Under his leadership, that agency, formerly known as Compton Advertising, grew to become one of the worlds largest.

Iverson has lectured on advertising and marketing at various American Association of Advertising Agencies' training programs, Ogilvy’s training programs worldwide, Rice University, Houston Baptist University, New York University, Skidmore College, University of Texas, and The University of Houston. In addition she has been the keynote speaker at various American Advertising Federation chapter clubs.

Affiliations

American Marketing Association, American Management Association, American Advertising Federation, Forum Club of Houston, Only in Houston.

Awards

In addition to providing the strategic leadership for award winning campaigns for companies like Shell, Kraft/General Foods, Southwest Bank of Texas, etc., Iverson has received the following awards:

•           AAF Houston Chapter Distinguished Service Member, 2006-2007

*           American Advertising Federation Houston Chapter Silver Medal in 2004, for recognition of outstanding contributions to advertising, furthering the industry’s standards, creative excellence, and responsibility in areas of social concern.

•           American Advertising Federation Houston Chapter Distinguished Service Member 2007

*           Houston Graphics Communicator of the Year in 1984.

*           David Ogilvy Award, Come to Shell for Answers