2012-2013 American Advertising Awards Winners Book

The annual AAF-Amarillo ADDY® Awards Competition recognizes exceptional advertising created in the Amarillo metropolitan market. The ADDY® Awards honor advertising excellence in all media including print, broadcast, out-of-home and public service advertising.

All entries will be accepted January 9, 2013, 2:00 – 5:00 p.m. and must be received by January 10th between 3:00 - 5:00 p.m. at the Amarillo Chamber of Commerce Board Room. Entry fees are $70 for AAF members ($85 for campaign) and $90 for non-members ($105 for campaign). Student entry fee is $35.

A distinguished panel of advertising creative executives from throughout the state will gather to select the winners from hundreds of entries. To be eligible for consideration of an ADDY®, all work must have been published or aired between January 1, 2012, and December 31, 2012.

The AAF-Amarillo ADDY® Awards winners will be honored on February 16, 2013, at the Hilton Garden Inn in Amarillo, Texas. Winners of the AAF-Amarillo ADDY® Awards are eligible to compete in the second level of the three-tiered ADDY® Awards Competition, the District 10 ADDY® Awards conducted in March. The District 10 winners are then eligible for the ultimate competition, the national ADDY®, presented in June every year by the American Advertising Federation.

The AAF-Amarillo ADDY® Awards Competition is sponsored by AAF-Amarillo, a member association comprised of advertising and media professionals. Proceeds from the ADDY® Awards help support AAF-Amarillo’s educational programs, public service projects and proactive government relations efforts.

For more information or to receive an ADDY® Awards entry packet contact Martha Del Toro, the ADDY® Awards competition chair at martha.deltoro@nwths.com.

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The Silver Medal Award recognizes men and women who have made outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and responsibility in areas of social concern. Annually, the AAF bestows this honor upon an outstanding member of the local advertising community.

Silver Medal Award Criteria

Silver Medal recipients are selected by a panel of judges made up of former Silver Medal winners. Judges use the following criteria when making their selections:

• Contribution to his/her Company- The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service.
• Creative Ability- The recipient must have shown a consistent, high degree of original thinking in their field.
• Contributions to the General Advancement of Advertising- The recipient must have worked to increase the stature and raise the standards of the advertising profession.
• Contributions to the Community- The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.

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The Community Service Award recognizes local businesses that have made considerable contributions in the field of advertising and community service.

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Northwest Texas Healthcare System receives the 2012 Community Service Award

Northwest Texas Healthcare System, a long-time leader in healthcare for the Amarillo community. Northwest has been providing exceptional health care since 1924. In 1996, NWTHS became a for-profit hospital under its owner, Universal Health Services.

As one of the top employers in the Amarillo community, NWTHS is a tax paying entity providing $3.9 million in tax dollars which support education for Amarillo schools, Amarillo College and much more. The commitment continues to our community by providing health care to those most in need. In 2011, UHS and NWTHS have committed more than $130 million in charity care, government sponsored indigent healthcare and other community benefits.

Northwest supports our community by contributing to various non-profits including American Heart Association, March of Dimes, The Bridge, Family Support Services, Make-A-Wish, Amarillo Area Breast Health Coalition, Amarillo Senior Citizens, Komen’s Race for the Cure, Eveline Rivers, and United Way, of which NWTHS was named the 2011 “Excellence Above and Beyond” just to name a few. Not only have we monetarily contributed but NWTHS supports employees to volunteer for many of these organizations.

As a business we have leadership in the Amarillo Chamber of Commerce and the Amarillo Hispanic Chamber of Commerce, supporting their community efforts as well.

The 1,800 NWTHS employees are even more committed to the community, they have set up an additional fund raising effort to contribute to non-profits including Go Red, March of Dimes Walk, JDRF Walk, High Plains Food Bank, Race for the Cure, Panhandle Down Syndrome Guild, and more.

As a teaching facility, our employees host numerous students including Texas Tech, Amarillo College, West Texas A&M University, and other higher education students. They encourage and seek local and area high school students to job shadow our staff so they can have a personal experience in their possible health care career choice. Another key program to the hospital is its Junior Volunteer Program which encourages kids 14 years of age and older to assist hospital departments with helpful tasks and exposes them to the inner workings of a hospital.

The list of who and what Northwest Texas Healthcare System exemplifies is ongoing but one common factor is the dedication each of its employees has to providing exceptional health care to our community.

This award is given to a member who has made outstanding and unselfish contributions to the growth and improvement of the Club above and beyond his/her normal duties.